Natura

The idea was to create a setting that would give the audience a cozy feeling of well-being for the Natura cosmetics company Father's Day campaign.

With this idea in mind, the creatives of the Inobi advertising agency contacted the artist to create a special fabric for the set of the scenario.

More than 17 square meters of set were woven, using more than 60 kilos of fabric and 100 kilos of synthetic down.

WHERE

WHEN

A set with a giant weave, especially created for the Brazilian cosmetics brand Natura

WHAT

Advertising

August/2017

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